The Hyderabad Software Enterprises Association, HYSEA (Formerly The IT & ITES Industry Association of AP, ITsAP ) is a registered apex body with more than 300 members, representing the software industry in Hyderabad under the AP Public Societies Registration Act. The Association represents the interests of the IT, ITES and Software Products Industry, both Domestic & Export Oriented units in the state.

The role of HYSEA (formerly ITsAP) is all-encompassing. Its activities include everything that has an impact on the software industry in Hyderabad. It serves as a platform for its member companies to interact with the government as well as compete in the global market. HYSEA also helps the government in formulating industry-friendly policies by providing incentives, concessions and support for foreign investors and entrepreneurs. Finally, it seeks to promote and encourage its member companies by instituting awards for various categories.