AasaanWill: Q1 2024 Achievements

Traction: AasaanWill has had an outstanding start to 2024, marked by significant milestones and recognition in the estate planning sector. We proudly completed registrations across Tier 1 and Tier 2 cities in India, making our services more accessible nationwide. Our revenue has seen a robust 30% growth month-on-month, reflecting the increasing demand for our solutions.

Awards & Competitions: A key highlight of this quarter was winning the prestigious HYSEA Product X awards, underscoring our innovation and excellence in product development. Additionally, we were selected as semi-finalists in the Morgan Stanley Startup competition, showcasing our potential and attracting further interest from the investment community.

Marketing: We also launched a highly successful print marketing campaign with the times group across major Indian cities, emphasizing the importance of writing a will. This campaign has significantly boosted our visibility and customer engagement.

Product Innovation: In terms of product innovation, we introduced a new consumer-facing product that allows customers to draft their wills from the comfort of their homes, offering the most sophisticated online will-writing experience available. Our expanded product line now includes services like Power of Attorney, Legal Heir Certificates, and Gift Deeds, providing a comprehensive suite of succession planning tools. We are also incorporating AI into our products to improve consumer experience and interactions.

Outreach: Our thought leadership efforts included hosting insightful webinars with TMRW, an Aditya Birla Group company, and featuring in a podcast with Ganesh Balakrishnan of Shark Tank India fame. These initiatives highlighted the critical importance of succession planning for parents with minor children and entrepreneurs.

Overall, Q1 2024 has been a period of remarkable growth, innovation, and recognition for AasaanWill. We are excited to continue this momentum and drive further success throughout the year.