DIGITAL MARKETING WORKSHOP BY GOOGLE

Saturday 22nd September 2018

Dear Member,

We are happy to announce a new HYSEA BizSeries, a series of seminars and workshops that bring the latest in business topics to our members. The first in this series will be a Workshop on Digital Marketing in association with Google on Saturday, 22nd September 2018 at Club Botanika from 9.00am to 1.30pm followed by lunch. This workshop is the first in a series of workshops (both as part of TechSeries and Biz Series) planned in partnership with Google.

Session Goal
Digital Marketing workshop combines a strategic view of digital marketing and its challenges and opportunities, with an approach of using exercises and projects to learn and use the tools and techniques of digital marketers.

It comprises web to mobile, email to apps, social media and user generated content. The workshop will develop a strategic framework for planning and analyzing digital marketing strategies. A marketer in today’s world needs to ensure that his company is enabled “digitally”, and the brand has a salient presence in the digital world. The workshop will introduce participants to Digital Marketing concepts and will encompass a range of topics from digital marketing.

The participation is limited to 2 participants from each member company as we have limited seats. The typical audience should be CEO / COO / CMO / Sales Head / Senior marketing & sales professionals.

OBJECTIVES

(workshop conducted by 2 Googlers over a span of 3 - 4 hours)

Upon completion of the workshop, participants will be able to:

	Use social media to engage the target segment in the brand.
	Design a real time digital marketing program for a brand, in order to develop an understanding of how real-world organizations can address the opportunities and challenges of digital media.
	Use and optimize basic social media tools [Blogs, Facebook, Twitter, Google+ and YouTube].
	Understand and utilize Search Engine Marketing, Display advertising and mobile marketing in B2C and C2C industries.
	Propose the monitoring and evaluation of these tools.

METHODOLOGY

The workshop will utilize a hands-on, participatory learning environment that is proposed to be fun, practical and energizing. It will prepare participants for the opportunities they will face in the business world when applying new media in their jobs

Pre-read for participants

● http://socialsamosa.in
● http://lighthouseinsights.in/
● http://mashable.com/
● http://contentmarketinginstitute.com/
● http://digiday.com/
● http://www.copyblogger.com/blog/
● http://www.ducttapemarketing.com/blog/

● https://econsultancy.com/blog
● http://www.psfk.com/
● http://blog.hubspot.com/
● http://www.socialmediaexaminer.com/
● http://www.toprankblog.com/
● http://www.adweek.com/socialtimes
● http://www.convinceandconvert.com/

For more information please feel free to reach us at info@hysea.in / 9030032711